For over two years, Yellowpanda has been engaged to manage the public profile of Leigh Rust - the Co-founder and Director of the Australian manufacturing company Safetyline Jalousie.
This has involved achieving media coverage in a range of niche and mainstream publications, securing podcast appearances, managing Leigh’s social media channels and submitting award nominations.
Over time, Leigh's visibility to the public (and his customers) has grown exponentially to the point that he's now considered to be a thought leader in his field - a "go-to" guy for any sort of commentary around scaling a business from scratch while maintaining work/life balance.
While engaged initially to manage Leigh’s personal brand, Yellowpanda now executes high-end government lobbying and stakeholder engagement initiatives on the company’s behalf.
Utilising our director Amanda's background in government and political communications, we are effectively able to identify and facilitate introductions with relevant stakeholders across the public and private sectors.
Throughout our engagement with Leigh, Yellowpanda has become an integral part of Safetyline Jalousie's team - working collaboratively with the company's marketing manager.
Our work with Leigh has proven that growing someone's personal brand helps to increase awareness and positive sentiment for a company as a whole. This more personalised approach to branding is one that we proudly specialise in.
"After almost three years with Yellowpanda, I see the team not as an external agency, but as an integral part of our company - although this was something we began to feel from the moment we signed with the company. Amanda was immediately able to imbed herself in our operations, going above offering what you would consider typical 'public relations' services. The team certainly wears many hats and they're able to execute things with little to no guidance on my part. The content Yellowpanda produces shows that they've got a great grasp of my thoughts and tone. Since being with the company, through the great media results we've secured, and the people we've been put in front of, I've felt great momentum build for my company. The publications we've been featured in are ones I would have had no idea how to be featured in if not for Yellowpanda. The company also assists us with our government lobbying and stakeholder engagements efforts, something they execute well given Amanda's background in the political space. Despite being based on the Gold Coast, with us in Sydney, we're able to frequently catch up as Amanda makes numerous trips down, and the team is always just an email or phone call away. I look forward to seeing what else we can achieve alongside Yellowpanda." - Leigh Rust, 2022