Each day my inbox is flooded with about 200 emails. If I’m being honest, it takes a lot for me to click on something that isn’t work-related such as marketing communications (even from brands I love and subscribe to).
However, an email I received from the Daily Telegraph about febfast trends among Gen Zs and Millenials stuck out like a sore thumb.
Febfast began 15 years ago and encourages people to give up a vice of their choice for February in honour of helping those affected by drugs/alcohol.
However, it caught my attention that many Millenials and Gen Zs opted to give up social media instead - the generations we dubbed the digital natives!
Brand amplification is made easier by using social media as a tool in the process. It enables us to start a conversation with our customers and even give feedback or answer questions at the click of a button.
For some, it is the backbone of their success, with a lot of brands kicking off their popularity and forming their brand identity with social media.
With so many marketing strategies centring around the implementation of social media platforms - and the vast majority of people owning an account on at least one platform - it would be hard to imagine a time when social media doesn’t feature in our business transactions.
Consider this…who truly owns the content you upload to Instagram?
Sure, you might own the photo you captured. However, Meta holds the ability to delete it - no matter what the fine print says.
It got me thinking, could social media exit our world as easily as it came on the scene? If it did, what happens to our communications, or worse… the digital brands we’ve made for ourselves.
Public relations helps to build a reputation - we humanise the brands. It’s a good way to safeguard against losing touch with customers.
The identity that we help our clients build lasts a lifetime. It grows and changes but it’s always there.
A lot like what we always hear about social media.