Social Media + Consumer PR

My Hybernation

Hyber Nation (a sustainable weighted blanked brand), enjoyed what is likely the dream of many retail, e-commerce brands - being featured in the Australian Women's Weekly.

Yellowpanda was engaged to undertake a launch campaign for the brand - an investment that paid dividends for Hyber Nation.

In pitching this client, Yellowpanda was tasked with identifying how to get a new brand, operating in an ever-growing, saturated market, to stand out.

Following the company's approach of creating pitches tailored to specific audiences, we developed a comprehensive story and pitch list, ultimately securing national coverage.

Yellowpanda also oversaw an influencer marketing campaign and product photoshoot, while continuing to manage the client's social media channels.

Our efforts have resulted in greater awareness of the brand, helping to drive online orders of the high-end product.