Social Media + Media Relations

Business News Australia

Business News Australia (BNA) is one of Yellowpanda's longest clients ... and they're certainly sticking around for a reason.

BNA - one of Australia's leading business news publications - engages Yellowpanda to maintain its social media accounts year-long and drive publicity around its prominent Young Entrepreneur awards each year.

These responsibilities work hand-in-hand as social media plays a crucial role in promoting the awards.

Yellowpanda's director Amanda Williams is a regular contributor to BNA and has often used this platform to promote other clients to a national audience.

Amanda also spearheaded the company's inaugural Australian Young Entrepreneur Ambassador program, designed to generate greater awareness of the awards and encourage more young entrepreneurs to nominate.