Media Relations + Publicity

Pixar Putt

Services provided

Through a combination of publicity stunts, media call-outs, giveaways and general pitching we achieved incredible results in a very short time-frame. With less than a month to plan and execute the millennial engagement strategy, Yellowpanda rose to the challenge!


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Our friends at Agent Digital engaged our services to assist with the launch of Disney’s Pixar Putt in Brisbane. As specialists in the millennial space, we designed a local PR campaign to maximise engagement with this target market.

Through a combination of publicity stunts, media call-outs, giveaways and general pitching we achieved incredible results in a very short time-frame. With less than a month to plan and execute the millennial engagement strategy, Yellowpanda rose to the challenge!  

To bring Toy Story’s Pizza Planet to life, we came up with the idea of delivering 100 of Corbett & Claude’s gourmet pizzas for lunch around millennial hot-spots in the CBD. We also had the help of HIT105 Black Thunders and Brisbane Influencers on-location at King George Square with pizzas and flyers creating a buzz on opening day.

We also reached out to our friends at 97.3, 96.5 and HIT105 who ran live on-air giveaways for the full duration of the first week.

Our team also secured media call outs from the Courier Mail, with an opening night story broadcast on Channel 9 and a live weather cross on 7 News.

During the four-week period, we also secured a number of articles online across digital news outlets with millennial audiences, such as the Pedestrian Group, The Weekend Edition and Urban List, to name a few.

Our efforts to saturate social media included an official influencer event, ticket giveaways and reviews by local bloggers. Together, with Agent Digital, we generated an organic total reach of over 350,000 during the four weeks.

The result? Healthy ticket sales for the client and not one cent spent on paid media. This campaign was 100% driven through our PR efforts and free publicity in a very short, intense period of time.