With just a couple of weeks' notice, Yellowpanda landed TV spots on Channel 7, Channel 9 and WIN as well as a front-page and full article in Toowoomba's The Chronicle newspaper as part of a launch campaign for the Freestyle Kings regional tour.
Riders were also interviewed on Hit 100.7 at 6:00AM, 8:00AM, 10:00AM and 12:00PM.
To achieve media even outside of Toowoomba where the show was being held, we focused on the human interest stories behind the brand, such as Pat Bowden who was rejoining the team after a near career-ending crash and Riley Davis who is Australia's youngest professional freestyle motorcross rider at 14 years.
Pitches were tailored to suit the respective media outlets we went out to with 100% take-up, resulting in a TV audience nearing 100,000 and tens of thousands more online.
Not bad for two weeks' work.